- To possess repayable products,
- To target leadership in the market of OTC drugs,
- To achieve a company position that leads the market,
- To establish its own manufacturing institution with a high quality sense,
- To work to enable marketing of OTC products only in pharmacies,
- To get into international markets,
- To increase its market share,
- To be among the first ten companies in the Turkish Drug Market.
- To manufacture, market and sell antiseptic and disinfectant drugs,
- To closely follow the market,
- To present new products to service at a civilized and modern level by performing research and development studies,
- To pursue promotion and sales operations in the scope of an action plan,
- To move on with a vision and mission holder, and educated team,
- To make physician and pharmacist selections in the best way to prevent waste of effort.